How to Buy Diamonds & Jewelry
The service offers a comprehensive selection of just about every kind of jewelry, ranging from a simple gold rope chain to a string of pearls.
How to Shop For Jewelry
Shop by visiting our web site. There you will be able to view pictures of our current jewelry selection available to you. Most public libraries offer computer, and Internet access free of charge. The information we need to do price request is below, write down the model number(s), and description listed on our web page for the piece(s) you are interested in. Then call our customer service center toll-free, give us the model number(s) and description(s), and we can quickly, and easily obtain pricing from the manufacturer.
**Please provide us with as much information as possible in order for our customer service department to be able to locate exactly what you are looking for.**
The Four Cs
Cut
Many people confuse cut with the shape of a diamond. Most diamonds are cut with 58 full facets. The better the cut, the more scintillating, and the more sparkle. The shape of the diamond, however, is largely a matter of personal preference, and does not affect the value per se.
Color
The best color for a diamond is no color. The totally colorless diamond acts as a prism, allowing light to pass effortlessly through the diamond, and be transformed into rainbows of color. The color grading scale ranges from totally colorless, grades D-F; to near colorless, grades G-J; to faint yellow, grades K-M; to very light yellow, grades N-R; to light yellow, grades S-Z.
Clarity
Diamonds, more than any other gemstone, have the capacity to produce the maximum amount of brilliance. A diamond that is virtually free of interior or exterior inclusions (commonly called flaws) is of the highest quality. The size and location of the inclusions affect the value of the stone, depending on whether or not they interfere with the passage of light through the stone. The clarity classifications used by our company are the same as those used by Gemological Institute of America. The clarity grades are I1-I2-I3, Imperfect eye-visible inclusions; S11-S12, small inclusions; VS1-VS2, very small inclusions; WS1-WS2, very, very small inclusions; IF, internally flawless minor surface blemishes; and FL, flawless.
Carat Weight
The size of the diamond is measured in carats. One metric carat is divided into 100 "points", so that a diamond of 75 points weighs .75 carats. Two diamonds of equal size can have very unequal values, depending on their quality. Diamonds of high quality can be found in all size ranges. Please note, due to the subjective nature of appraisals, the savings guarantee does not apply to the purchase of loose stones or customized jewelry.